Websites
Built from scratch for one business, never dragged out of a template. Fast on every device, shipped in weeks, and handed over as code the client keeps for good.
Design and build →Intelligence is everywhere. Applied is rare. AIpplied Labs builds the websites, agents, and company brains that businesses actually run on.
The same report gets rebuilt by hand every single month.
Enquiries land at nine at night and get answered at nine the next morning, if they get answered at all.
The answer already exists, in a document nobody can find.
The website looks fine and still brings nobody in.
None of this calls for a bigger team. It calls for the right tool, scoped properly, and built for how one business actually works.
Most firms sell a strategy engagement and hand over a slide deck. AIpplied Labs is an engineering studio: the person who scopes the work is the person who writes the code that ships. Production systems in weeks, owned outright by the client, with ongoing support available whenever it helps and never required to keep the work running.
Move across the blocks
Every engagement starts as a conversation and ends as working software the client owns. Support afterwards is offered, not required — nothing here is held hostage to a subscription.
Built from scratch for one business, never dragged out of a template. Fast on every device, shipped in weeks, and handed over as code the client keeps for good.
Design and build →People don't only search Google any more. They ask ChatGPT who to hire. Sites get built and structured so both kinds of search can find a business, understand it, and recommend it by name.
Search and AI visibility →Every business runs on knowledge scattered across documents and stuck in people's heads. A company brain gathers it into one place staff can question in plain language — and gives every AI tool working alongside the team the context to be genuinely useful.
The layer everything else builds on →A chatbot on the site that answers like someone who actually works there. Agents that catch enquiries after hours, sort what comes in, and handle the work that should not wait until Monday morning.
Answer, triage, route →Catching enquiries the moment they land, following up without anyone having to remember, and bringing past clients back. Plus the social and advertising work that puts a business in front of people to begin with.
Capture, follow up, return →The administrative weight that quietly eats a week: rekeying the same data, chasing paperwork, rebuilding the same report every month. Each engagement finds where the hours actually go, then takes that work off the desk.
Start with a free audit →The six above are the outcome. These eight are the parts that produce it. Each one is scoped, built, and handed over on its own, and most engagements install three or four rather than all eight.
Every enquiry lands in one place the moment it arrives, tagged by where it came from, with a first reply already sent.
All four answered automatically. Average first reply: 47 seconds.
Every open job on one board with the next action and who owes it, so nothing sits waiting on a follow-up nobody remembered to send.
Reminders fire on their own. Nothing goes quiet without someone hearing about it.
A new client's first month runs on rails. The welcome, the intake, the access, and the kickoff each fire off the step before them instead of being remembered.
Six steps, none of them on anyone's to-do list. The sequence remembers.
The same path from signed to delivered every time, with each stage dated and visible to both sides, so nobody has to ask where a job stands.
The client sees this page too. No status meeting required.
Answers on the site and in the inbox that sound like someone who works there. It handles what it can, books what it's allowed to, and hands over what needs a person.
Do you take same-day appointments?
Sometimes, when there's a gap. Tomorrow has 9:15 am and 2:30 pm open. Want me to hold one?
2:30 please
Held. Confirmation is on its way to your email.
Answered from your own material, after hours, with nobody awake. Escalates the moment it isn't sure.
One place holding the documents, the decisions, and the current state of the work, answerable in plain language and readable by every AI tool working alongside the team.
“What's our warranty on installs?”
Two years on parts and labour, running from the install date, provided the annual service is booked.
Source · Warranty terms, p.2
Asked in plain language, answered from your own documents. With the page it came from.
Built one time, then it builds itself. The numbers pull straight from the systems that produce them and arrive on the same day every month.
Sent to three people at six in the morning. Nobody touched it.
A short ask at the right moment, scored and tracked over time, so a client who is drifting shows up as a number well before they show up as a cancellation.
The ask goes out at handover and every quarter after. Two questions, ten seconds.
“I love the new website. I just had a client reach out from two hours away and she said she found me using ChatGPT. I would never have gotten clients like this without this web presence.”
Jackie · bodibodega.com
A short working session, not a sales call. The conversation covers where the week actually goes, which tools are already paid for, and what breaks when someone is on holiday. It ends with a written list of what is worth building and what is not.
Work ships in weekly increments against a fixed scope, so progress is visible rather than reported. The same engineer who ran the audit writes the code, which removes the handoff where most agency work quietly loses its detail.
Everything is delivered as owned code with documentation written for the team that inherits it. Support continues by arrangement, never as a condition of keeping the system running.
If something here isn't covered, the free audit is the fastest way to get a straight answer.
No. You describe the problem in plain language; everything technical is handled here. The only real asks are about thirty minutes during discovery and your honest feedback once there is something to look at.
It depends on scope, and pricing is only quoted after the free audit, when the actual problem is clear. That conversation ends with a fixed scope and a fixed number before anything is agreed to, so there is no open-ended hourly meter and no surprise at the end.
No. The point is to take the repetitive, low-value work off their desks so they can spend their time on the parts that genuinely need judgment. The businesses that get the most out of AI use it to make a small team more effective, not smaller.
Most projects are ready two to four weeks after the discovery call. More complex integrations take longer. Nothing ships until you have tested it and are comfortable with how it works.
That is exactly what the free audit is for. Bring the biggest time sinks and the parts of the week that feel heaviest, and the outcome is a straight answer about whether AI helps, what it would actually look like, and what isn't worth building. No pressure and no commitment attached.
No account managers and no handoff chain. You talk directly to the person writing the code, which makes the work faster and removes the layer where detail usually gets lost. It also costs less, because there is no agency overhead priced into it.
You do, outright, including the code and the documentation. Nothing is licensed back to you and nothing stops working if you decide not to continue. Ongoing support is available because it is often useful, never because the work depends on it.
Yes. Everything here can be built remotely. The studio is based in the Chicago area and works with clients anywhere — discovery, check-ins, and demos all happen over video.
You are not handed a finished product and left with it. Ongoing management is offered so tools stay updated and keep improving as the business changes, and most clients take it — but it stays optional, and the work is yours either way.
AIpplied Labs was founded by Kevin Magnan, whose career started in public service, moved through research, and then into private technology consulting — more than $50 million in engagements before the studio existed.
None of it began in computer science. It began in work where getting something wrong had consequences for real people, and where a broken process was never only an inconvenience. Research came next, then large technology programs where the budgets were enormous and the outcomes frequently were not.
That gap is the reason this studio exists. Every one of those rooms taught the same lesson: the best outcomes never came from the biggest budgets. They came from scoping the right problem and shipping the right tool.
The work now is building software end to end — AI applications, web applications, internal tools, and the automations that hold them together — for a portfolio of ventures and for other businesses. Solving these problems turned out to be the through-line all along.
Fast decisions on incomplete information, and a first-hand look at what a broken process costs the person on the other end of it.
Research focused on measurable outcomes, building the reporting that showed organizations what was actually worth acting on.
Large-scale modernization programs and more than $50 million in engagements, where the recurring lesson was that budget never guaranteed the result.
Bespoke AI and web applications, consulting tools, and automations — built for a portfolio of ventures and for client businesses. Projects ship in weeks rather than quarters.
“Years spent watching organizations spend millions on technology that could have shipped in weeks, if someone had scoped it right. Running like a modern operation shouldn't take an enterprise budget.”
Kevin MagnanFounder, AIpplied Labs
Posted as they happen.
Follow @vibewithkevin →Every engagement opens with a free audit. Thirty minutes, no slides, and a written list of what is worth building — whether or not the work goes further.